Lease-Ups
Apartment lease-ups can be
challenging because of the sheer number of stakeholders
involved: architects, construction teams, developers,
property management teams, and even residents.
Keys to Success:
Keys to Success:
- A quality marketing and business plan
- Strong identity
- Select a strong name
- Solid brand concept
- Effective pre-marketing drives interest and success
- Thoughtful use of social media
- Virtual tour capabilities
- Effective coordination with the construction team