Apartment lease-ups can be challenging because of the sheer number of stakeholders involved:  architects, construction teams, developers, property management teams, and even residents. 
Keys to Success:
  • A quality marketing and business plan
  • Strong identity
  • Select a strong name
  • Solid brand concept
  • Effective pre-marketing drives interest and success
  • Thoughtful use of social media
  • Virtual tour capabilities 
  • Effective coordination with the construction team